Who invented video on demand

They want to choose when, where and how they watch programmes. Live events — particularly sport — apart, the idea of … Continued. In the brave new connected world, we sometimes get so carried away by what the technology allows us to do that we forget the basics: What we are trying to achieve in the first place, and the underlying economics that allow us to do it.

When did video on demand start? Video on demand is a term most people are familiar with, but when did the service actually start and what were the key moments of evolution along the way? Mark Evans. Publisher Name. Get a quote. Older posts. Newer posts. You might also like. Live events — particularly sport — apart, the idea of … Continued Read more.

Select a language. At that point they were heading towards certain disaster. Another issue plaguing YouTube's early days was that the vast majority of videos being uploaded were copyrighted material.

Many industry analysts were convinced that YouTube would inevitably be sued into irrelevance by the movie studios, networks, and record companies. YouTube was basically one lawsuit or one bandwidth bill away from going under when Google stepped in and saved the day. Within a few months, YouTube became the second-largest search engine in the world behind Google itself.

Today, more than 1. Almost five billion videos are watched on YouTube every day. The founders intended Netflix to become the media equivalent of Amazon. VHS tapes were still expensive in and DVDs were not widely used, but Hastings and Randolph decided to take a chance on the technology anyway. They also envisioned a website where movie watchers could order with a click of a mouse. The DVDs arrived in the mail in the now iconic red envelopes. Three years later, Netflix was losing money.

Hastings flew from San Jose to Dallas for a meeting with Blockbuster who at the time had 7, stores worldwide renting mainly VHS tapes and selling microwave popcorn. Hastings was convinced that eventually movies could be rented more conveniently by streaming them over the Internet. However, technology was not quite there yet in when he met with Blockbuster. The company had only , subscribers and it was relying on the USPS to get its movies to customers.

So, seeking a lifeline, Hastings approached Blockbuster with an idea. He wanted Netflix to become Blockbuster's streaming service. Blockbuster passed. Hastings wasn't one to take no for an answer. After getting rejected once, he went back to Blockbuster at least three more times to pitch the deal.

Blockbuster declined every time. Why was Blockbuster so arrogant? First off, the crash of the tech bubble hadn't quite begun to unravel at the time. Secondly, traditional brick and mortar companies still did not believe digital media posed a serious threat to their businesses.

In , most Americans still used dial-up internet access at home. The age of the DSL and Broadband had not yet fully exploded. Therefore, how were they possibly going to stream an entire movie? And by the end of , users all over the world watched more than 1. Today, live streaming is one of the most prominent forms of marketing, communication, and entertainment.

And modern times require modern solutions. With Restream Studio, anyone can easily create professional live streams and truly maximize their audience reach in a matter of just a few clicks. In the year , the world faced something it has never faced before, something petrifying — the global COVID pandemic. Although the whole global economy received a stunning blow, live streaming, on the contrary, encountered new opportunities.

When it comes to live streaming and the reasons behind its incredible popularity, one of the most important is the ability to engage with thousands of people across the globe in real time. Streamers can communicate with their viewers via live chat and make their streams truly interactive and interesting to watch.

Another crucial reason that brought live streaming to fame is its cost-efficiency. Moreover, live streams can be way less expensive in terms of production. Such cost-efficiency attracts not only individual streamers but also many businesses all over the world — not to mention the ability to easily monetize live streams.

Finally, considering the regulations regarding the recent pandemic, live streaming allows people to stay connected while staying at home. The technology has already helped a lot in global attempts to stop the coronavirus from spreading. And given the lockdowns that have continued ever since, this growth has remained steady. There are no apparent reasons for live streaming to stop growing in the foreseeable future. Smaller streaming platforms like Trovo, Picarto, and Mixcloud will continue to attract specific audiences, slowly but surely grow, and develop their services.

Top social media companies are monopolizing internet communication, and live streaming is no exception. The internet continues to grow, and live streaming is growing with it. Regardless, video games will keep the live streaming industry safe and sound even if all other segments fail to live up to expectations. Most people desire to see things happening here and now. Live content has always been spicier. And live streaming is simply the natural evolution of the very same technology that took its roots back in the early s with the first radio broadcasts.